Bringing the national parks to people—digitally, resulting in 38.4 million media impressions and 34 awards.

Nature Valley

Trail View Platform · Content · Website

The Trail View project was born out of Nature Valley’s commitment to nature and their mission to preserve it.

It was the first-of-its-kind hiking experience and glimpse into America’s National Parks using Street View technology, and to pull it off we hiked, climbed, and captured over 400 miles of 360° photo-views across the country.

Trail View 2.0

Choosing from Grand Canyon, Yellowstone, Great Smoky Mountains and Sequoia, hikers can pick one of the parks and explore its trails in depth via a topographic map. Trail View 2.0 also highlights Nature Valley’s preservation efforts, flora and fauna and mobile-optimized experience.

Behind the scenes
They ported the Street View 360 technology into creating the original, unprecedented Trail View platform.
Catherine and Geoff, planning the route on the third day in the Sequoia National Park, California.
Peter, Brandon, Greg and Catherine preparing their three star Michelin dinner.


  • 38.4 million media impressions.
  • Brand fanbase up 16,000+.
  • $1.3 mil raised and donated for conservation.
  • 10x growth in visitors.
  • Average 3:41 min spent on site following broadcast spot.
  • Featured in IDEO’s lecture series.
  • 34 awards including 2x Cannes Cyber Lions, 2x Clios, and 2x Webby wins.


McCann NY
InTheMo Interactive
Backpacker Magazine


  • Creative Strategy
  • Launch Strategy
  • Prototyping & Validation
  • Research
  • Technical Strategy
  • Art Direction
  • Creative Direction
  • UI/UX Design
  • Visual Design
  • Back-end Development
  • Front-end Development
  • Functional Prototyping
  • Analytics & Insights
  • Launch
  • Optimization
  • Quality Assurance
  • Photography
  • Post Production