Creative, design, and content to introduce a brand new guest experience.

Airbnb

Airbnb Plus · Content · Website

In 2018, Airbnb made a splash by announcing that they would expand their popular offering with Airbnb Plus.

Airbnb Plus is a new tier of homes on Airbnb that have been verified for quality and comfort and was inspired by some of Airbnb's best hosts and homes.

Preparing for launch

Leading up to the big reveal, Your Majesty got asked to define a creative direction and framework for the marketing content—including website, photography, and video direction.

An intimate and agile creative workflow

Our design team worked as an integrated unit, closely with Airbnb’s art department and product teams, to cycle through short sprints of rapid prototyping and concept iterations.

The team iterated through creation, validation, and revision until the direction fully encompassed the quality and comfort that Airbnb Plus represents.

Getting closer to the hosts

To convey the integrity and uniqueness of each Plus host, we created a template for a series of short interviews where each person explains why they love being a host and what makes their home unique.

By using a portrait video format, we set a more personal tone to each interview and created a closer connection between each host, and their guests.

Guidelines for execution

The delivery was a framework—containing guidelines for UX, creative, and content—that then led the internal teams to the final production of Airbnb Plus and its many touchpoints.

About Airbnb Plus

Airbnb Plus is a new tier of homes on Airbnb that have been verified for quality and comfort and was inspired by some of Airbnb’s best hosts and homes.

Check out the site

Like what you see?

Send us an email to hello@yourmajesty.co to book a consultation on how we can take your digital touch-points to the next level.

Services

Strategy
  • Brand Strategy
  • Collaborative Working Sessions
  • Communications Strategy
  • Content Strategy
  • Creative Strategy
  • Prototyping & Validation
  • UX Strategy
  • Workshop & Facilitation
Design
  • Art Direction
  • Creative Direction
  • Motion Design
  • Sound Design
  • UI/UX Design
  • Visual Design
Content
  • Animation
  • Live Action Direction
  • Live Action Production
  • Photography
  • Post Production