A magical commissioning experience turning 1.3 billion combinations into the perfect Bentley for every guest.


Bentley Studio · App · Installation

A Bentley isn’t your average car, so neither should be the process of selecting the Bentley of your dreams.

With over 1.3 billion possible unique combinations, how do you find the one Bentley that’s unmistakably you?

The experience

An experience using first-of-its-kind technology to explore the true nature of their drivers. So that we may reveal the perfect Bentley for each of them. Premiered at VIP events across the country including New York, Pebble Beach and Los Angeles. Bentley Studio was a journey into the subconscious of prospective customers that used color theory, emotional quotient and psychology.

Guests chose between a series of visuals from art and fashion, to nature and architecture.
Each guest’s choices were synthesized into insights, which were mapped on the Bentley personality matrix. Every element of their story inspired a detail of their car.
A commissioner summarized their choices before a Bentley designer sketched finishing touches for each guest’s creation.

For each guest, a unique and personalized Bentley experience. Bespoke luxury, perfectly suited, with personality in mind.


Red Paper Heart


  • Creative Strategy
  • Experience Mapping
  • Prototyping & Validation
  • Technical Strategy
  • 3D Animation
  • Art Direction
  • Motion Design
  • UI/UX Design
  • Visual Design
  • Back-end Development
  • Content Management System
  • Front-end Development
  • Functional Prototyping
  • Systems Architecture
  • Analytics & Insights
  • Integration Support
  • Launch
  • Monitoring
  • Quality Assurance
  • Staff Training & Support
  • Post Production
  • Custom Hardware
  • Hardware Specification
  • Immersive Environment
  • Installation Prototyping
  • Interactive Environment
  • Video Installation
  • Video Mapping + Projection