Helping shoppers make smart decisions by anticipating their needs.
Redesign · Website
Tom’s guide, a tech publication and gadget recommendation website, competes with publication giants like CNET and Engadget. To ensure a more engaging and valuable experience for Tom’s guide readers, Your Majesty led a lean UX process driven by constant experimentation and learning.
Ideate, prototype, learn
Testing design assumptions regularly in the hands of real users uncovered and validated user behaviors before the site even began development. Influenced by the learnings, the redesigned tech publication serves goal-orientated readers in new ways, with functional tools, a smarter search experience, new comparison features and lifestyle-based editorial recommendations.
- Ten design sprints, over fifty user testing sessions, countless valuable insights.
- 2.7 million monthly increase in visitors from the US.
- Collaborative Working Sessions
- Content Strategy
- Experience Mapping
- Interviews & User Testing
- Prototyping & Validation
- Workshop & Facilitation
- Art Direction
- UI/UX Design
- Visual Design