Helping shoppers make smart decisions by anticipating their needs.

Tom’s Guide

Redesign · Website

Tom’s guide, a tech publication and gadget recommendation website, competes with publication giants like CNET and Engadget. To ensure a more engaging and valuable experience for Tom’s guide readers, Your Majesty led a lean UX process driven by constant experimentation and learning.

New content types, like Buying Guides, help writers recommend the best products for fitness, travel, and other everyday contexts.

Ideate, prototype, learn

Testing design assumptions regularly in the hands of real users uncovered and validated user behaviors before the site even began development. Influenced by the learnings, the redesigned tech publication serves goal-orientated readers in new ways, with functional tools, a smarter search experience, new comparison features and lifestyle-based editorial recommendations.

New features make finding the right products as easy as answering some basic questions.


  • Ten design sprints, over fifty user testing sessions, countless valuable insights.
  • 2.7 million monthly increase in visitors from the US.


  • Collaborative Working Sessions
  • Content Strategy
  • Experience Mapping
  • Interviews & User Testing
  • Prototyping & Validation
  • Research
  • Workshop & Facilitation
  • Art Direction
  • UI/UX Design
  • Visual Design