Bringing everyday originality directly to consumers with a 24 releases per year eCommerce approach.


Digital Flagship · Website

To bridge the gap between what consumers want and what fashion retailers traditionally provide, fashion darling Thakoon approached us to help define the strategy and design for its new eCommerce site.


With four seasons a year, and six product drops per season in mind, we conducted workshops with the Thakoon team to understand and define the new approach. During 14 week sprints, we built and iterated over countless prototypes and conducted regular user testing to arrive at the ideal shopping experience.

The method of profiling and walking in the steps of our customers in such detail was great, we need to do it more often.
Thakoon team

The website launched just in time for New York Fashion Week, with New York Magazine calling it “fast and informative ... Thakoon has perfected instant runway shopping.”




  • Collaborative Working Sessions
  • Experience Mapping
  • Interviews & User Testing
  • Prototyping & Validation
  • Workshop & Facilitation
  • Art Direction
  • UI/UX Design
  • Visual Design