Creating a streetwear recommerce brand.


Brand Creation · Brand & Visual Identity ·Website · App

Less than seven percent of purchased clothes are sold for a second time. One of the reasons is that it’s too much hassle for brands to resell their second-hand products.

Fashion-tech company RESPONSIBLE tackles this by powering recommerce for streetwear brands and retailers.

Your Majesty created the brand identity, visual identity and prototyped the company’s digital touchpoints.

RESPONSIBLE Sans is a custom font, used throughout the visual identity.

Fueling the utopia everyone deserves

When it comes to protecting the planet against the industry, the task often gets brushed off as far-fetched and unobtainable. RESPONSIBLE’s brand defies this notion.

The brand’s goal is to evoke a sense of accessible imagination. A better world that everyone—within and beyond a lifetime—can make a reality.

This vision became the strategy statement that informed the brand’s expression:

Passing legacies through generations.

The innate long-lasting brand strategy was translated into the logotype—The Generation Mark.

Bringing it to life

After we shipped the new identity, RESPONSIBLE was equipped to further its investment rounds.

Our team also iterated through a series of design sprints to apply the new brand to products and marketing touchpoints.

Working with Your Majesty was nothing short of a delight. Our team was guided through some facilitated workshops that drew out the essence of who we are as a company. It was amazing to see how this was then interpreted into words and images to shape and communicate our brand.
Mark Dowds, Founder & CEO

Project outcomes

  • Brand identity
  • Visual identity
  • Marketing website design
  • Digital design system
  • UI-kit for e-commerce
  • UI-kit for mobile app



  • Research
  • Brand Strategy
  • Workshops
  • Creative Strategy
  • UX Strategy
Creative & Design
  • UI/UX Design
  • Art Direction
  • Creative Direction
  • Brand Design
  • Visual Design
  • Technical Direction
  • Functional Prototyping

Learn more

Visit RESPONSIBLE Clothing to learn more and shop second-hand streetwear.

Thinking about innovation in fashion?

Drop us a line at to figure out if we can help.

Read up on the fashion industry’s road to redemption and how brands can embrace tomorrow’s virtual worlds in our opinion piece— State of Digital Fashion.