We are living in a time where a whole generation [Z] is living #thegramlife, feeding their phones before they feed themselves, using a digital app for every single thing you can think of, upholding social values far beyond the generations before them — and yet are continually seeking new ways to express their individuality.

As we move towards a more phygital future, the role of digital-only will be to reinstate the self-expression of fashion and grow beyond the hype to a better business model, and even way of life — one that is sustainable, inclusive, and fluid.

From Your Majesty’s insights and strategy team comes State of Digital Fashion, an opinion piece about how fashion can be more sustainable and inclusive.

Read the full article on Medium.